Saturday, March 23, 2013

Sharing the Local Food Message Through Technology


Art of Listening infographic www.pamorama.net/wp-content/uploads/2010/03/artoflistening.jpg
Art of Listening: pamorama.net
Technology is transforming local economies and markets around the world by helping people communicate, connect and transact. Online technology is making it easier for both producers and consumers to share their stories and connect. 

On March 24, join us for a panel discussion on the latest technology for farmers both to use on the farm and to connect with their consumers. As this session introduces attendees to tools, techniques and trends to build an online presence, we'll post those resources here after the 4th Annual Farm to Market Connection. Tara Collins,  Communications Director at the Watershed Agricultural Council, moderates the expert panel including:

- Marjorie McCord, Marketing and Social Media Consultant
- Julia Reischel, Watershed Post
- Mel Weiss, Stone Barns Center, Virtual Grange


Remember, connecting with your audience revolves around content, authenticity and consistency. Share yourself with your consumers, supporters and members, be a thought leader and source of information, and keep the conversation going!

Farmer Resources
www.nebeginningfarmers.org (Northeast Beginner Farmers Project from Cornell Small Farms Program)
CatskillsCRAFT.org
CatskillsFarmLink.org
FarmHack.org
theGreenhorns.net
VirtualGrange.org

Digital-Content-Marketing-Wheel from socialstrand.com
Building a website
Weebly.com (free)  EXAMPLE:  CatskillsCRAFT.org

Building a Blog/website
Blogger.com (free)  EXAMPLE:  Pure Catskills
Wordpress.com (free) EXAMPLE: RosemaryFarm.org

Email newsletters
MailChimp.com (free)
ConstantContact.com (fee)

Social Media
Facebook.com (free)
Twitter.com (free)
Pinterest.com (free)

HootSuite.com (free)
Fotobabble.com 
Animoto.com  EXAMPLE:  Water & Land
YouTube.com  EXAMPLE: Introduction to Catskills FarmLink
Tiki-toki.com  EXAMPLE: Watershed Agricultural Council

Mobile Apps: (this can be its own future blog post)
Farmshedcny.com
HarvestToHand.com
MobileFarmApps.com
WeatherChannel.com
Evernote.com

Trainings & Other Resources:
Smartphones for Farmers April 5
Down & Dirty Marketing Plan (Green Otter Marketing)


Have a resource or tip to share? Share it below in the Comments Section.



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